6IX Flow

Not looking for a full rebrand but rather a strategic repositioning and tactical execution driving studio attendance, 6IX CYCLE was looking to define themselves in a sea of saddle-based fitness studios. Their core value separating themselves from the rest – athleticism. To highlight the athletic difference, we focused their positioning around one phrase; tap in your inner athlete. Implementing a curated social strategy, we zeroed in on athletic messaging and tapped into creative social features such as GIFs to allow users to interact with the brand in a fun, innovative way. The end result was doubling class attendance, a united community and an updated brand reflecting all of their core values.