Bold by Nature Packaging

Packaging can do more than hold and protect goods. It’s a physical call to action to discover and learn more. A physical embodiment of the brand, colourfully and boldly bringing elements to life across every side.

Prior to the Bold by Nature rebrand, there were two desperate sub-brand identities and 27 SKUs without a consistent thread connecting them. Through colour, brand-owned patterns and illustrations, the use of custom treatments — including cut-outs and spot varnishes — a packaging system was created that added shelf presence and a more premium nature to the raw food brand.