Bold by Nature

Bold by Nature has always stood out from the pack. For the past fifteen years, it has built a name as one of Canada’s leading raw pet food brands. As they continued to build their reputation, they needed a brand that would add just as much flavour to the freezer aisle as it would a pet’s food bowl. So, we started with strategy, then a new name – one that spoke to quality and integrity – and from there, an identity that’s equal parts bold and approachable.

A custom wordmark and iconography, a lifestyle shoot integrating both pet and product, a robust rehaul of all packaging, and a site experience designed to be breakdown raw food barriers through interactive element; every touch point was reworked and reimagined, revitalizing the brand as it moves into a position to truly lead the raw pet food pack.

Winner of Best Advertising Photography Series at the 2019 Applied Arts Awards.