CATC

When people consider private addiction treatment, the first thing that comes to mind is usually the cost. There’s never a pause to calculate what addiction has already taken: the slipping job performance, the crumbling relationships, the health that’s quietly on the decline. CATC needed a partner that could reframe that math honestly and build a brand presence capable of driving real results across every channel and campaign.

Our work began with a foundational paid campaign built around a single, clear belief: that addiction is always withdrawing from your life, and those withdrawals only compound over time. Rather than leaning on fear or guilt, the creative strategy reframed treatment as a return on life, shifting the conversation from expense to investment. Spanning Meta and Google with static and video assets, the campaign used a two-audience, full-funnel system, developing distinct creative tracks for Private Support Seekers and Family Decision Makers, and tailoring messaging to meet each audience wherever they were in their decision-making journey.

From there, our work expanded to support the full breadth of CATC’s services. The CATC Connected paid campaign brought the same strategic rigour to their virtual recovery platform, using a funnel-marketing approach across Meta and Google to introduce online recovery as a credible, accessible entry point into care. A separate campaign for the 1000 Islands Addiction Treatment Centre drove awareness of their inpatient facility and services, grounding the creative in the specificity of place to build trust with a local audience.

Alongside the paid work, we developed and continue to execute an organic social strategy across CATC’s LinkedIn, Facebook, and Instagram channels. Updated weekly, the content is rooted in a broader social strategy we built for the client, ensuring every post ladders up to a consistent brand voice and keeps CATC present and credible between campaign flights.

As CATC’s first campaigns back in market, this body of work served as the foundational layer for brand awareness and played an integral role in generating leads and supporting the conversions needed to reach their target census.