Diabolica Fall Campaign

Love for Diabolica already existed in the BC market. Known for its bold tannins and devilish blends, this Okanagan-grown wine is a favourite for millennials with a nose for fruit-forward flavour profiles. Looking to further establish itself as the vino of choice during the fall season, the brand launched a seasonal campaign positioning Diabolica as the cheeky plus one to bring to friends-givings and all things trick or treat. From interactive wine tags to a social and digital campaign with real-time creative updates reflecting everything from the weather to the mercury’s retrograde, it was a strategic digital campaign that garnered serious reach — with over 11 million unique impressions to date.