Galbani

After a hiatus in Canada during the pandemic, Galbani was eager to reintroduce their delicious mozzarella to the Great White North, coinciding with their 140th year anniversary. Trusted with the challenge, it became our goal to edit their pre-existing television spot into shorter segments and adapt it for the French market.

Before diving into the cutdowns, we kicked off the project with a photoshoot of Galbani’s cheese, ensuring that the products in the videos were as fresh as the mozzarella itself. Armed with the brand’s signature colours and visuals, we proceeded to the next phase of our project. Leveraging Galbani’s original :60 second spot, we crafted a concise :15 second version along with three brief :06 second spots in English. Without the ability to re-record, we repurposed the original VO to maintain a captivating narrative.

Simultaneously, we also adapted the :15 second script for the French market. This encompassed rewriting the script in French, sourcing suitable VO talent, and spending a day in the booth to make sure we got just the right take.

All English versions aired online in Ontario, BC, and Quebec while French aired on Quebec TV.