Green Umbrella Packaging

Four languages. Nineteen SKUs. The 1st new organic tampon in Canada in 10 years. The packaging redesign for Green Umbrella was equal parts design and diction, ensuring we created a cohesive system that worked across all product types.

Rigorous health guidelines and multiple languages meant every side of a SKU played host to salient messaging and information, balanced by a colour-blocked shapes that mimicked the ebbs and flows of a monthly cycle.