Hushed

Hushed is an OG player in the private calling and texting space, providing users with temporary private numbers for over ten years. It’s an app allowing people to dial into real security. The brand’s identity originally tapped into the more nefarious need-states of a private number, think lots of red callouts and shifty imagery. But, in today’s ever-connected culture, having the freedom to connect on your terms is as liberating as it is necessary.

Keeping the name, we reimagined everything else about the Hushed identity, redefining the term to reflect self-expression, security and our new, ever-connected, and disconnected, state of being.