RumChata

In our post-COVID world, our daily routines could all use a little shaking up. That was the key ingredient mixed into our RumChata social campaign. Tasked with bringing added awareness to the liqueur, we developed an easy-to-execute concept that utilized existing brand assets through a bold new lens.

Relevant and responsive, the RumChata bottle becomes a visual vessel, leading consumers to discover that the ordinary can be anything but when RumChata’s in the mix. Through bold and bright graphic treatment and remixed recipes, we shook things up, horchata style, tapping into every day scenarios that were relatable, ownable, and executable.